Fashion Merchandising Activities Fashion Merchandising High School Courses

Fashion Design Merchandising
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Class Introduction

The Fashion Design Merchandising course is an introductory course that teaches the concepts of entry-level concern and fashion fundamentals. The following list of skill standards prepares the student in style merchandising with the fundamentals of: basic fashion concepts and marketing terminology, way cycles, primal components of the fashion industry, retail merchandise categories, fashion promotion and fashion careers. This course will strengthen comprehension of concepts and standards outlined in Sciences, Technology, Technology and Math (Stem) teaching. Educatee leadership and competitive events (FCCLA and/or DECA) may be an integral part of the grade.

Prerequisites: Fashion Design Studio

Addendum

• Style Design Merchandising Addendum

Functioning Documentation

• Way Design Merchandising - Examination #405 - Performance Evaluation
• Fashion Design Merchandising - Test #405

Cadre Standards of the Course

Strand i
Students will recognize basic fashion concepts and terminology.

Standard 1
Review way terms. (Fashion Design Studio Standard ane)

Standard two
Identify fashion products.

Strand 2
Students will examine the basics of way marketing.

Standard one
Define the following marketing terms: marketing, marketing concept, target market, market segmentation, mode merchandising. (*Stalk: Math and Engineering science)

Standard 2
Describe the 4 Ps of marketing (production, price, identify, promotion). (*STEM: Math)

Standard three
Describe the 4 methods of market segmentation (demographics, geographics, psychographics, behavioral). (*STEM: Technology)

Standard 4
Describe the 6 marketing functions (pricing, promotion, production/service direction, marketing information management, distribution, selling). (*Stem: Math, Technology, and Engineering)

Standard 5
Place careers in the manner merchandising industry (advertiser, promoter, etc). (*STEM: Math)

Operation Objective #1
Analyze a retail store based on market place segmentation.

Strand 3
Students will demonstrate knowledge of the basics of the way motility.

Standard 1
Define the following fashion terms: fashion move and fashion leaders. (*STEM: Math, Technology, and Engineering)

Standard 2
Review the stages of the fashion cycle.

Standard three
Draw the theories of manner movement (trickle downwards, trickle up, trickle across).

Standard 4
Identify careers in the mode merchandising industry (trend forecaster, manner photographer, etc.).

Performance Objective #ii
Identify dress in its current location on the manner cycle.

Strand 4
Students will discover key components of the fashion industry.

Standard 1
Place factors that contributed to the development of the clothes industry (history, politics, economics, and media).

Standard 2
Place central fashion centers in the U.S. (New York, LA, Miami, Chicago) and effectually the world (Milan, Paris, London, Tokyo). Notation: The emphasis in merchandising is on the US centers, the globe capitals are a review.

Standard iii
Place and describe major merchandise publications, fashion magazines, internet sites and social media. (*STEM: Technology)

Standard 4
Identify central fashion designers and their contributions: Giorgio Armani, Coco Chanel, Christian Dior, Dolce and Gabanna, Tom Ford, Marc Jacobs, Donna Karan, Calvin Klein, Karl Lagerfeld, Ralph Lauren, Yves St Laurent, Levi Strauss, Versace (Gianni and Donnatella), Diane von Furstenberg, Michael Kors, Louis Vuitton, and Vera Wang.

Standard v
Identify careers in the fashion merchandising industry (designer, blogger, fashion announcer etc). (*Stalk: Math)

Performance Objective #3
Prepare an oral or written study on a fashion publication, social media site, or fashion career that has influenced the fashion manufacture.

Strand 5
Pupil will clarify forms of manner retail and promotion.

Standard 1
Draw the post-obit types of fashion retailing: department stores, flagship stores, specialty stores, boutiques, chain stores, designer stores, outlets, discount stores, mail order houses, online and television retailers.

Standard ii
Demonstrate noesis of fashion promotion including: ad, publicity, sales promotion, personal selling, and visual merchandising. (*Stem: Math)

Standard 3
Demonstrated cognition of concern marketing strategies: hang tags, logos, slogans, trademarks, and copyright. (*STEM: Math and Engineering)

Standard 4
Identify careers in the fashion merchandising manufacture (visual merchandiser, buyer etc).

Operation Objective #4
Create or analyze a promotion program for a store or product.

Strand 6
Students will explore the main segments of the style industry.

Standard 1
Describe the main market place in the manner industry.

Standard 2
Describe the secondary market in the style industry. (*Stem: Math, Technology, and Engineering)

Standard 3
Describe the 3rd market in the mode industry and the types of mode businesses (sole proprietorship, partnership, corporation). (*Stalk: Math)

Standard 4
Students will recognize categories in the retail market place (men'south, women's, juniors, children, and home décor)

Standard v
Identify careers in the fashion merchandising industry (entrepreneur, shop director, etc).

Strand vii
Students will recognize the use of the principles and elements of design.

Standard one
Reassess elements of design (line, shape, texture, color, design). (*STEM: Math)

Standard 2
Reassess colour theory (color wheel, hue, value, intensity, and color schemes). (*Stem: Science)

Standard three
Reassess the principles of design (balance, emphasis, rhythm, proportion, harmony). (*Stem: Math)

Standard four
Identify careers in the way merchandising industry (personal stylist, set designer, etc.).

Operation Objective #v
Identify how each blueprint principle tin be used to enhance a person's figure.

Strand 8
Students will depict basic consumer finance options.

Standard 1
Define POS (point-of-auction). (*STEM: Technology, Math)

Standard two
Develop skills necessary to identify garment quality. (*Stalk: Science)

Standard 3
Place the diverse payment options available to consumers (cash, credit, layaway). (*STEM Math)

Standard 4
Define the credit terms (credit limit, credit rating, thirty-mean solar day charge account, revolving charge account, and installment plan). (*STEM: Math)

Standard five
Identify careers in the manner merchandising industry (garment inspector, sales, etc). (*STEM: Math)

Strand ix
Students will develop professional and interpersonal skills needed for success in the mode industry.

Standard i
Place soft skills needed in the workplace

Standard two
Identify difficult skills needed in the workplace

Standard 3
Apply hire-ability skills needed to gain employment

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